Claire Dawson
Ascent Hospitality Management, the parent company of Perkins American Food Co. and Huddle House, has a portfolio of nearly 600 restaurant locations and 31 full-service and select-service hotels with approximately 3,100 rooms. The company is dedicated to bringing friends and family together over delicious food and creating a welcoming environment for unique and memorable guest experiences. With a presence in major markets throughout the United States, Ascent Hospitality continues to expand and has secured funding for redevelopment projects, such as the iconic Brown Marx Tower in Birmingham.
| Characteristics | Values |
|---|---|
| Number of locations | Nearly 600 restaurant locations |
| Number of rooms | 3,100 rooms |
| Number of franchise agreements | 32 signed franchise agreements |
| Number of full-service and select-service hotels | 31 hotels |
| Number of jobs created | 4,700 jobs |
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What You'll Learn
Ascent Hospitality's portfolio of hotels
Ascent Hospitality Management (Ascent) is a vertically integrated hotel and restaurant company with a focus on development and management. The company has a portfolio of 31 full-service and select-service hotels, with approximately 3,100 rooms in major leisure, business, and convention markets across the United States.
Ascent has a robust portfolio of nearly 600 restaurant locations and is the parent company of Perkins American Food Co. and Huddle House. The company is dedicated to serving delicious food and bringing people together. They prioritize creating a welcoming environment and unique, memorable guest experiences.
Ascent Hospitality has a presence in Alabama, Mississippi, and Indiana, with new properties set to open in Carmel and Lafayette, Indiana. The company is also committed to urban development and has secured funding for the redevelopment of the iconic Brown Marx Tower in Birmingham.
Ascent Hospitality's expertise covers a full spectrum of hospitality brands and service lines, including limited-service, extended-stay, full-service, and historic boutique hotels. They also have a restaurant called 601 Local, which offers a culinary journey through the South with vintage-style decor and a heartwarming atmosphere.
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The company's restaurant locations
Ascent Hospitality Management (Ascent) is the parent company of Perkins American Food Co. and Huddle House. The company has a portfolio of nearly 600 restaurant locations and has created over 4,700 American jobs.
Ascent is dedicated to serving delicious food that brings friends and family together. The company prioritizes creating a welcoming environment that provides a unique and memorable guest experience.
Ascent's restaurants offer food that is both familiar and comforting, served in a warm and welcoming environment. The company incorporates guest feedback and leverages data to continuously improve the guest journey, including the menu, service, and asset design.
Ascent Hospitality has a presence in Alabama, Jackson, Mississippi, and Chattanooga. The company also has a boutique hotel in downtown Birmingham, the Brown Marx Tower, which is set to undergo redevelopment.
In addition to its restaurant locations, Ascent Hospitality is expanding its hotel properties. The company currently has 31 full-service and select-service hotels with approximately 3,100 rooms located in major markets throughout the United States. Ascent Hospitality's new properties include the Tribute/Element in Carmel, Indiana, and the Home 2 and Towne Place Suites in Lafayette, Indiana.
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Redeveloping the Brown Marx Tower
Ascent Hospitality Management (Ascent) is the parent company of Perkins American Food Co. and Huddle House. With a portfolio of nearly 600 restaurant locations, the company is dedicated to bringing friends and families together by serving delicious food.
Ascent Hospitality has also ventured into property management and development. The company plans and develops revolutionary concept properties, bringing professionalism and quality into future architecture.
One of Ascent Hospitality's notable projects is the redevelopment of the Brown Marx Tower in downtown Birmingham, Alabama. The Brown Marx Tower is a historic 117-year-old building that stands at the intersection of 20th Street North and 1st Avenue North, known as the "Heaviest Corner on Earth". The building was first completed in 1906 and was the tallest tower in Birmingham for three years until the construction of the Empire Building in 1909.
In 2018, Ascent Hospitality acquired the Brown Marx Tower with the vision to redevelop it. The company secured $49.8 million in construction financing from the Peachtree Group for this project. The funding is intended for the construction of a new, dual-branded AC & Element hotel with a total of 338 rooms. The redevelopment work includes removing debris and unwanted materials from the interior to prepare for its transformation.
Ascent Hospitality's expertise and market knowledge are expected to bring innovative concepts to the architecture and design of the Brown Marx Tower. The company's commitment to quality and professionalism will likely result in a successful redevelopment project, revitalizing this iconic building in downtown Birmingham.
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Ascent's corporate structure
Ascent Hospitality Management (Ascent) is a vertically integrated hotel and restaurant company specializing in the development and management of hotel and restaurant properties. The company is headquartered in Buford, Georgia, and has a portfolio of nearly 600 restaurant locations and 31 full-service and select-service hotels with approximately 3,100 rooms.
Ascent's leadership team includes a Chief Motivation Officer and an Area General Manager, as well as a Director of New Hotel Openings, who is responsible for opening up new Life Style Brand properties. The company also has a strong focus on its people and culture, with a commitment to creating an amazing workplace and fostering a collaborative culture.
Ascent Hospitality is the parent company of Perkins American Food Co. and Huddle House, and is dedicated to bringing friends and families together over delicious food. The company has created more than 4,700 American jobs and provides leadership, talent, and expertise for advancement. Ascent prioritizes the engagement of its team members and associates, fostering a sense of belonging and connection for its guests.
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The company's veteran appreciation
Ascent Hospitality Management (Ascent) is an award-winning, vertically integrated hotel and restaurant company with a dedication to serving friends and family delicious food. With a robust portfolio of nearly 600 restaurant locations and 31 full-service and select-service hotels with approximately 3,100 rooms, the company has a strong presence in the United States.
Ascent Hospitality's commitment to creating a welcoming environment for unique and memorable guest experiences extends beyond their day-to-day operations. They honour and appreciate the veterans who have served their country, expressing their deepest gratitude on Veterans Day. Recognising the sacrifices and dedication of these brave men and women, the company reflects on their contributions and extends heartfelt thanks.
Ascent Hospitality's appreciation for veterans aligns with their core values of hospitality and connection. They understand that their guests seek a sense of belonging, especially in small towns and communities where their restaurants and hotels are often local gathering spots. By valuing and honouring those who have served, Ascent Hospitality fosters a culture of inclusivity and gratitude.
Ascent Hospitality's veteran appreciation is a testament to their values and their commitment to creating meaningful connections. By honouring those who have served, they foster a sense of community and gratitude, ensuring that their guests feel valued and appreciated. This appreciation for veterans is an integral part of Ascent Hospitality's culture and their dedication to making a positive impact.
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Frequently asked questions
Ascent Hospitality has 31 full-service and select-service hotels with approximately 3,100 rooms.
These hotels are strategically located in major leisure, business, and convention markets across the United States.
Ascent Hospitality Management has nearly 600 restaurant locations.
Ascent Hospitality Management is the parent company of Perkins American Food Co. and Huddle House.
Ascent Hospitality Management closed Fiscal Year 2023 with 32 signed franchise agreements.
