
Union Square Hospitality Group (USHG) is a private restaurant management company that offers dining, hospitality workshops, and food delivery services. It was founded by Danny Meyer in 1985 with the opening of Union Square Cafe in New York City. Since then, USHG has expanded beyond its eateries to offer events, consulting, and professional development services. The company operates fine-dining and casual restaurants, museum cafes, wine bars, catering companies, and coffee shops, aiming to provide improved hospitality services to its clients. While USHG itself is not publicly traded, it has an affiliate, Shake Shack, which is publicly traded on the New York Stock Exchange under the ticker symbol SHAK.
| Characteristics | Values |
|---|---|
| Type of company | Private company |
| Year founded | 1985 |
| Number of employees | 2,300 |
| Industry | Media and Information Services (B2B) |
| Headquarters | New York, NY |
| Services | Dining, hospitality workshops, food delivery services, catering, venue management, and consulting |
| Competitors | Altamarea Group |
| Investments | Five Iron Golf, Shake Shack (NYSE: SHAK), Tocaya Organica |
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What You'll Learn
- Union Square Hospitality Group is a private company
- It offers hospitality workshops, dining and food delivery services
- It has a growth equity investment fund called Enlightened Hospitality Investments
- USHG Investments, LLC is an affiliate of Union Square Hospitality Group, LLC
- The group's catering and venue hospitality business is called Union Square Events

Union Square Hospitality Group is a private company
Union Square Hospitality Group (USHG) is a private company founded by Danny Meyer in 1985 with the opening of Union Square Cafe. The group now extends beyond its eateries, offering events, consulting, and professional development. USHG operates fine-dining and casual restaurants, museum cafes, wine bars, catering companies, coffee shops, and bakeries. They also provide dining, hospitality workshops, and food delivery services.
USHG's catering and venue hospitality business, Union Square Events, creates experiences in unique venues, cultural institutions, sports arenas, and more. The group also has a consulting business, Hospitality Quotient, which helps leaders activate the transformative power of hospitality as a sustainable competitive advantage.
USHG has invested in various businesses and initiatives, including a public art initiative in Madison Square Park, which led to the creation of Shake Shack. Shake Shack is now a publicly traded company and an international brand. USHG is also affiliated with a growth equity investment fund, Enlightened Hospitality Investments (EHI), which invests in values-aligned companies in the hospitality and technology sectors.
While USHG itself is a private company, it has connections to public companies through its investments and affiliations. For example, USHG Investments, LLC, an affiliate of USHG, offered to purchase warrants exercisable for shares of Class A common stock. Additionally, USHG's founder, Danny Meyer, has served on the boards of several public companies, including The Container Store, Sotheby's, and OpenTable.
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It offers hospitality workshops, dining and food delivery services
Union Square Hospitality Group (USHG) is a private company founded by Danny Meyer in 1985 with the opening of Union Square Cafe. It now includes more than 20 acclaimed restaurants and bars in New York City and Washington, D.C., a catering and events company, and a venue management and consulting business.
USHG offers hospitality workshops, dining, and food delivery services. Its restaurants range from fine dining to casual, including Roman eateries, a contemporary Indian restaurant, and a restaurant showcasing rotating chefs from around the world. USHG also operates museum cafes, wine bars, coffee shops, and bakeries.
Hospitality Quotient is USHG's organizational consulting business, offering small in-person consultations, keynote speaking events, and company-wide training programs to help businesses tap into the power of hospitality as a competitive advantage. USHG's catering and venue hospitality business, Union Square Events, creates unique experiences in various locations, including cultural institutions and sports arenas.
Enlightened Hospitality Investments (EHI) is the strategic investment platform within USHG, dedicated to driving growth for values-aligned companies in the hospitality and technology sectors. EHI is a growth fund comprised of entrepreneurs, operators, and investors with experience in the hospitality industry. Through EHI, USHG has invested in companies such as Five Iron Golf and Shake Shack, the latter of which is now a publicly-traded company.
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It has a growth equity investment fund called Enlightened Hospitality Investments
Union Square Hospitality Group (USHG) is a private company that is not publicly traded. It was founded by Danny Meyer with the opening of Union Square Cafe in 1985. Since then, USHG has expanded beyond restaurants to include events, consulting, and professional development services. The group also operates a range of dining restaurants, a catering company, and a hospitality consultancy, providing dining, hospitality workshops, and food delivery services.
USHG is affiliated with a growth equity investment fund called Enlightened Hospitality Investments (EHI). EHI is a strategic investment platform within USHG dedicated to driving growth for values-aligned companies in the hospitality and technology sectors. It leverages USHG's businesses and professionals to evaluate growth potential and investment opportunities in both internal and outside ventures. EHI is comprised of entrepreneurs, operators, and investors with over 35 years of experience in the hospitality industry and beyond.
EHI backs proven businesses with winning ideas, provides access to a like-minded community, and offers a deep bench of expertise to help drive portfolio companies' success. Through its investment arm, EHI, USHG has invested in companies such as Five Iron Golf and Shake Shack, the latter of which is now a publicly traded company and an international brand.
In addition to its investment activities, USHG also offers hospitality consulting services through its Hospitality Quotient program. This program helps global organizations tap into enlightened hospitality as a business differentiator through small in-person consultations, keynote speaking events, and company-wide training programs. USHG's catering and venue hospitality business, Union Square Events, creates unique experiences in various locations, including cultural institutions and sports arenas.
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USHG Investments, LLC is an affiliate of Union Square Hospitality Group, LLC
Union Square Hospitality Group (USHG) is a private restaurant management group that operates fine-dining and casual restaurants, catering companies, and hospitality consultancies. It was founded by Danny Meyer with the opening of Union Square Cafe in 1985. Since then, USHG has expanded to include over 20 restaurants and bars in New York City and Washington, D.C., as well as a catering and events company, and a venue management business.
One notable investment made by USHG Investments is in Five Iron Golf, where they also unveiled a new flagship location. Additionally, USHG and its affiliates have invested in the Madison Square Park neighborhood through a public art initiative, which included the creation of Shake Shack (NYSE: SHAK). Shake Shack has since become a publicly traded company and an international brand.
USHG Investments also provides its public stockholders with the opportunity to redeem their shares of Class A common stock upon the completion of an initial business combination. The sponsor of USHG Investments has agreed to purchase warrants exercisable to purchase shares of Class A common stock at a specified price.
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The group's catering and venue hospitality business is called Union Square Events
Union Square Hospitality Group (USHG) is a private company founded by Danny Meyer in 1985 with the opening of Union Square Cafe. Since then, USHG has expanded beyond its eateries, offering events, consulting, and professional development. The group's catering and venue hospitality business is called Union Square Events.
Union Square Events creates memorable experiences in unique venues, cultural institutions, sports arenas, and more. They offer full-scale restaurant design, bespoke company-wide training courses, and a learning and development program called Hospitality Quotient. This program invites clients to discover how hospitality can be a powerful business differentiator. Union Square Events also has a strategic investment platform called Enlightened Hospitality Investments (EHI), which aims to drive growth for values-aligned companies in the hospitality and technology sectors.
EHI is composed of entrepreneurs, operators, and investors with extensive experience in the hospitality industry and beyond. They provide support to proven businesses, offer access to a like-minded community, and contribute their expertise to drive portfolio companies' success. Union Square Events, through EHI, has made strategic investments in various ventures, including Five Iron Golf and Shake Shack, a beloved international brand.
Union Square Events is committed to creating positive and uplifting outcomes for human experiences and relationships. They believe that business, like life, is about how you make people feel. This philosophy has guided their expansion and success over the years, solidifying their presence in the competitive hospitality industry.
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Frequently asked questions
No, Union Square Hospitality Group is a private company.
Union Square Hospitality Group is a restaurant management group that operates fine-dining and casual restaurants, museum cafes, wine bars, catering companies, and coffee shops and bakeries.
Enlightened Hospitality Investments is the strategic investment platform within Danny Meyer's Union Square Hospitality Group. EHI is dedicated to driving growth for values-aligned companies in the hospitality and technology sectors.
USHG Investments, LLC is an affiliate of Union Square Hospitality Group, LLC.











































