Claire Dawson
Business Administration with a specialisation in Entertainment and Hospitality Management is a course that blends fundamental business principles with a focus on the hospitality industry. The course prepares students with the knowledge and skills required to manage various facets of hospitality operations, including hotels, restaurants, resorts, and event planning. Students will learn about the various areas of the industry, including accounting, finance, human resources, marketing, and strategic planning. The goal of the course is to prepare graduates for leadership roles within the hospitality sector, where they can oversee operations, enhance guest experiences, and drive business growth.
| Characteristics | Values |
|---|---|
| Focus | Innovation, operations, and leadership |
| Skills | Soft skills, emotional intelligence, managerial skills, critical thinking, and ethical leadership |
| Knowledge | Business fundamentals, economics, industry-specific knowledge, and experience |
| Network | Industry leaders, alumni, and top global brands |
| Curriculum | Core classes, introductory-level courses, higher-level courses, finance, marketing, human resources, strategic planning, industry trends, and best practices |
| Opportunities | Customizable degree, internships, scholarships, and mentorship |
| Goal | Prepare for leadership roles, oversee operations, enhance guest experiences, and drive business growth |
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$63.58 $79.95
What You'll Learn
Event design and management
A Bachelor of Science in Events and Entertainment, for instance, prepares students for careers in the events and entertainment sectors of the hospitality industry. The curriculum covers specific niches such as concert production, venue management, catering, social event planning, and festivals. Students gain extensive content knowledge, industry connections, and real-world experience through events like the Ultra Music Festival and Formula 1 Miami Grand Prix.
The FIU Chaplin School of Hospitality & Tourism Management offers a fully online Bachelor of Science in Hospitality Management with an Event and Entertainment Management Major. This program blends academic instruction with hands-on experience, including the South Beach Wine and Food Festival. Students must complete a minimum of 1,000 industry work hours and 300 advanced internship hours to graduate.
The Business Administration Hospitality Management Major at UNH also covers event design and management. This program provides a strong foundation in business and economics, along with industry-specific knowledge. Students can explore various areas of the industry and develop a custom skill set for their desired career path.
Overall, event design and management programs equip graduates with the skills to oversee operations, enhance guest experiences, and drive business growth in the hospitality and entertainment sectors. They gain expertise in areas such as finance, marketing, human resources, and strategic planning, tailored to the unique challenges and trends of the industry.
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Finance and real estate development
Aspiring professionals in this field should possess good business acumen and technical expertise to navigate the intricate demands of managing hospitality assets. While the job is challenging, it offers significant financial rewards and professional growth prospects within the hospitality industry. Obtaining a degree in hospitality management with a focus on real estate development can provide a solid foundation in finance, real estate, and business administration. For instance, the University of New Hampshire (UNH) offers a Business Administration Hospitality Management Major, which covers finance and real estate development.
Pursuing a graduate degree, such as a Master of Science in Hospitality Management with a Real Estate Development specialisation, can be advantageous. This degree equips graduates with specific managerial skills and knowledge of the business side of the hospitality industry, including real estate development, finance, human resources, marketing, law, and leadership. The Chaplin School of Hospitality & Tourism Management at FIU offers such a programme, which is known as the "MBA for the hospitality industry".
Additionally, hospitality schools and hotel management schools offer programmes that provide specialised education in real estate, finance, and hotel development. These programmes often include practical experience through internships, case studies, and industry connections, which can enhance employment prospects. For instance, eCornell offers a certificate programme in Hotel Real Estate Investments and Asset Management, which covers the financial and operational aspects of hotel asset and real estate investment management.
Overall, a career in finance and real estate development within the entertainment and hospitality industries requires a strong foundation in finance, real estate, business administration, and industry-specific knowledge. Obtaining a degree or specialised certification can provide the necessary skills and experience to excel in this challenging yet rewarding field.
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Leadership skills
One of the critical leadership skills in the hospitality industry is emotional intelligence. Emotional intelligence involves self-awareness, self-regulation, motivation, empathy, and social skills. Leaders with emotional intelligence can effectively manage and motivate their teams, fostering a positive work environment. It also enables leaders to understand and cater to guests' preferences, thereby contributing to exceptional guest experiences.
Effective communication is another vital skill for leaders in hospitality. Clear and concise communication with staff and guests is essential. Leaders must articulate goals and objectives, listen to feedback, and accommodate guests' preferences. Strong communication skills also extend to collaborating with diverse stakeholders from different backgrounds and cultures.
Visionary thinking is a key aspect of leadership in the hospitality industry. Leaders must be able to create dynamic concepts, implement strategies, and drive innovation. They should possess strategic thinking and decision-making capabilities to establish a competitive advantage for their organisation.
Additionally, leaders in hospitality should focus on building and motivating high-performing teams. This involves identifying individual strengths, fostering collaboration, and empowering team members to deliver exceptional service. Leaders should also possess strong problem-solving skills to address issues promptly and ensure smooth operations.
Overall, leadership skills in the hospitality industry centre around emotional intelligence, effective communication, visionary thinking, team management, and problem-solving. Developing these skills through training and experience can enhance an individual's capabilities and opportunities for advancement in the industry.
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Marketing and human resources
Marketing in Entertainment and Hospitality Management
Marketing in the entertainment and hospitality industries is a challenging task, given the diverse range of businesses and services offered. From hotels and restaurants to airlines and theme parks, each business has unique marketing needs. Effective marketing strategies include advertising in business magazines, local newspapers, and television. Social media and online presence are also increasingly important for businesses in these sectors.
Human Resources in Entertainment and Hospitality Management
Human resource management is a critical function in the entertainment and hospitality industries, which are highly dependent on their workforce to deliver quality services. HR managers in these sectors are responsible for recruiting, training, and developing employees, as well as managing employee relations and ensuring compliance with labor laws and regulations.
One of the key challenges in the hospitality industry is the high turnover rate of employees. HR managers must identify, attract, and retain talented employees to ensure a consistent level of service quality. This involves offering competitive wages, benefits, and flexible work schedules to meet the needs of a diverse workforce.
In the entertainment industry, HR managers face unique challenges due to the nature of the work. For example, employees in TV and radio broadcasting often work irregular shifts, including late nights and early mornings. HR managers must facilitate these complex working timings and ensure that employees are supported and satisfied in their roles.
Additionally, the entertainment industry is known for its glamour and appeal, attracting a large pool of applicants. HR managers must handpick the most talented and suitable employees, often acquiring them from competing organisations. Networking and talent acquisition are crucial skills for HR professionals in this sector.
In conclusion, marketing and human resources are essential for the success of any business in the entertainment and hospitality industries. Effective marketing strategies attract customers, while strong human resource management ensures a qualified and motivated workforce to deliver exceptional services.
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Operations and innovation
Students will learn the fundamentals of business operations, including finance, marketing, human resources, and strategic planning. They will also gain industry-specific knowledge, such as event planning, hotel management, and restaurant operations. This includes learning about the latest industry trends and best practices to prepare graduates to oversee operations and enhance the guest experience.
For example, a graduate may go on to work in luxury hotel operations, where they will be responsible for managing guest experiences and the behind-the-scenes operations that make them possible. This could include managing guest services, coordinating with various departments, and ensuring that the latest technology and innovations are utilised to create an efficient and enjoyable experience for guests.
Innovation is a critical aspect of the degree, with a focus on developing the leadership skills necessary to drive change and improve operations. Students will learn to critically analyse business concepts and models, utilising technology to enhance decision-making and drive innovation. The degree also emphasises emotional intelligence and ethical leadership, preparing graduates to lead diverse teams and drive innovative strategies that enhance operations and the overall guest experience.
Overall, the degree provides a strong foundation in business operations and innovation, preparing graduates to manage and innovate within the entertainment and hospitality industries, with a focus on creating memorable guest experiences.
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Frequently asked questions
It is a specialized program that blends fundamental business principles with a focus on the entertainment and hospitality industries.
The goal is to prepare graduates for leadership roles within the entertainment and hospitality sectors, where they can oversee operations, enhance guest experiences, and drive business growth.
The program equips students with a strong foundation in business and economics, as well as industry-specific knowledge and experience. It also develops soft skills, emotional intelligence, and a customer-centric approach.
Specific topics include finance, marketing, human resources management, strategic planning, event planning, innovation, and revenue strategy.
Graduates will be prepared for leadership and management roles in the entertainment and hospitality industries, working in areas such as hotels, restaurants, resorts, events, and leisure activities.
