Tessa Quinn
As of May 2024, Rob Marsh is the CEO of Bradford Health Services, a substance use disorder treatment provider in the Southeast. Marsh brings a wealth of experience in behavioral healthcare and healthcare management to the role, with a proven track record of driving growth and innovation. Previously, he held leadership roles at 360 Behavioral Health, Kindred Healthcare, and Acadia Healthcare. As of 2019, Mel Pickup is the CEO of Bradford Teaching Hospitals NHS Foundation Trust, which runs Bradford Royal Infirmary and St Luke's Hospital.
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What You'll Learn
- Mel Pickup is the CEO of Bradford Teaching Hospitals NHS Foundation Trust
- Rob Marsh is the CEO of Bradford Health Services
- Jeff Zewe is the CEO of Bradford Regional Medical Center
- John Holden was acting CEO of Bradford Teaching Hospitals NHS Foundation Trust
- Professor Clive Kay was the former CEO of Bradford Teaching Hospitals NHS Foundation Trust
Mel Pickup is the CEO of Bradford Teaching Hospitals NHS Foundation Trust
Pickup took over from John Holden, who had been acting as chief executive since Professor Clive Kay left the trust in March 2019. Before joining Bradford, Pickup was the chief executive of Warrington and Halton Hospitals NHS Foundation Trust and the Cheshire and Merseyside Health and Care Partnership Lead.
In her own words, Pickup said:
> "I’m very excited to join Bradford and start work at this fantastic family of hospitals, building on its many achievements and the high quality, compassionate care it provides to local communities. The trust has a well-deserved reputation for innovation, research and being a great place to work – where new staff want to come to, and existing staff want to stay and develop their careers."
Pickup is also a CEO member of the West Yorkshire Association of Acute Trusts and the Bradford District and Craven Place-based Lead.
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Rob Marsh is the CEO of Bradford Health Services
In his role as CEO of Bradford Health Services, Marsh is committed to building on the organisation's legacy of excellence. He aims to expand access to life-changing treatment services and enhance the patient experience. Marsh is dedicated to ensuring that individuals struggling with substance use disorders receive compassionate care and support.
Prior to joining Bradford Health Services, Marsh held several notable leadership positions. As CEO of 360 Behavioral Health, he oversaw strategic initiatives that led to expansion into three new states while simultaneously reducing employee turnover. Marsh's expertise in behavioural healthcare is further highlighted by his role as Division President at Acadia Healthcare, where he managed over two dozen facilities.
Rob Marsh's appointment as CEO of Bradford Health Services was well-received by the organisation and its partners. Jon O'Shaughnessy, Chairman of the Board at Bradford Health Services, praised Marsh's operational excellence and strategic vision, expressing confidence in his ability to guide the organisation into its next phase of growth. Christian Chauvet, Partner at Lee Equity, a private equity firm that invests in healthcare services, also recognised Marsh's expertise and its potential to enhance Bradford Health Services' ability to serve its communities.
In his own words, Rob Marsh expressed his honour and commitment to joining the Bradford team, stating, "I'm excited to lead Bradford Health Services as we continue to innovate and evolve to meet the needs of our patients and communities." With Marsh's extensive experience and proven leadership capabilities, Bradford Health Services is poised to advance its mission of providing high-quality care to those battling substance use disorders.
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Jeff Zewe is the CEO of Bradford Regional Medical Center
Bradford Regional Medical Center has Jeff Zewe as its CEO. Zewe is also the president and CEO of Upper Allegheny Health System and Olean General Hospital. He was appointed to the role in September 2025, succeeding Timothy Finan, who had served as CEO since 2009.
Zewe's appointment was met with enthusiasm from the Upper Allegheny Health System's board of directors, with chairman Jeff Belt highlighting his proven healthcare executive status, experience, leadership abilities, and know-how as reasons for their delight.
Before his role at Bradford Regional Medical Center, Zewe's experience in the healthcare industry has been extensive. He has held leadership positions, showcasing his ability to lead and manage complex healthcare organizations.
The CEO of Bradford Health Services, a substance use disorder treatment provider, is Rob Marsh. He was appointed to the role in May 2024 and has an extensive background in behavioral healthcare and healthcare management. Marsh has held leadership roles at 360 Behavioral Health, Kindred Healthcare, and Acadia Healthcare.
Additionally, Mel Pickup is the CEO of Bradford Teaching Hospitals NHS Foundation Trust, which runs Bradford Royal Infirmary and St Luke's Hospital.
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John Holden was acting CEO of Bradford Teaching Hospitals NHS Foundation Trust
John Holden was the acting CEO of Bradford Teaching Hospitals NHS Foundation Trust, which runs Bradford Royal Infirmary (BRI) and St Luke's Hospital. Holden took over from Professor Clive Kay after he left the trust at the end of March 2019.
Holden was succeeded by Mel Pickup, who took on the role in November 2019. Pickup is also the Bradford District and Craven Place-based Lead for the West Yorkshire Health and Care Partnership. She previously served as the CEO of Warrington and Halton Hospitals NHS Foundation Trust and as the Cheshire and Merseyside Health and Care Partnership Lead.
Pickup has expressed excitement about joining Bradford and working with the hospitals' dedicated teams to provide high-quality, compassionate care to local communities. She has also highlighted the trust's reputation for innovation and research, as well as its commitment to distributed leadership and community partnerships.
Under Pickup's leadership, the trust has continued to develop its Act as One way of working, even during the challenging times of the COVID-19 pandemic. The trust has also been recognised for its achievements and highlighted nationally for its place-based partnership work.
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Professor Clive Kay was the former CEO of Bradford Teaching Hospitals NHS Foundation Trust
Mel Pickup has expressed her excitement about joining Bradford and working with the hospitals. She has praised the trust for its reputation for innovation, research, and being a great place to work. During her tenure, Pickup has focused on community partnerships and primary care networks, collaborating with partners from the voluntary and community sectors to bring about positive change. An example of this is the Wharfe Valley Pathways, a community-based service launched in the Keighley area to improve access to physical and mental wellbeing support.
Pickup has also emphasised the importance of distributed leadership, where all health and care leaders share the responsibility for ensuring that the partnership delivers for the people they serve. She has proudly highlighted the achievements of the Integrated Care Systems (ICSs) in West Yorkshire and their collective commitment to improving health and wellbeing, enabling people to lead longer, happier, and healthier lives.
Under Pickup's leadership, the organisation has continued to develop its "Act as One" way of working, even during the challenging times of the COVID-19 pandemic. The hard work, dedication, and commitment of the staff have been recognised, and their collaborative efforts have resulted in national recognition for their place-based partnership. This has included visits from Amanda Pritchard, Chief Executive for NHS England, who has witnessed first-hand the innovative solutions implemented at the Airedale Hospital and Bradford Royal Infirmary.
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Frequently asked questions
Mel Pickup is the CEO of Bradford Teaching Hospitals NHS Trust and Bradford District and Craven Place-based Lead.
Bradford Teaching Hospitals NHS Foundation Trust.
John Holden was the acting chief executive before Mel Pickup took over.
She was previously the chief executive of Warrington and Halton Hospitals NHS Foundation Trust and also Cheshire and Merseyside Health and Care Partnership Lead.
Rob Marsh is the CEO of Bradford Health Services.
