
The Hospitality Show, co-created by Questex and the American Hotel & Lodging Association (AHLA), is an annual event that has become a must-attend industry gathering. The 2024 show in San Antonio, Texas, attracted 4,800 attendees, a 26% increase from the previous year, solidifying its reputation as a hub for cutting-edge solutions, networking, and insights from influential leaders. The 2025 event in Denver, Colorado, promises an even richer experience, with expanded programming, new features, and the presence of key industry players, making it a pivotal platform for shaping the future of the hospitality industry.
| Characteristics | Values |
|---|---|
| Number of attendees in 2024 | 4,800 |
| Percentage increase in the number of attendees from 2023 to 2024 | 26% |
| Number of exhibitors in 2024 | 460 |
| Percentage increase in the number of exhibitors from 2023 to 2024 | 43% |
| Number of attendees in 2023 | 3,800 |
| Location of 2025 event | Colorado Convention Center, Denver |
| Dates of 2025 event | 26-28 October |
| Organisations that have committed to attending the 2025 event | Marriott International, Hilton Worldwide, Avendra, Vision Hospitality Group, Honeywell, Wyndham Hotels & Resorts, DIRECTV |
| Companies whose executives are confirmed to be attending the 2025 event | Marriott International, Hilton, Hyatt, Wyndham, Best Western, Red Roof, Cobblestone Hotels, American Express, Cintas, Ecolab, The Coca-Cola Company, Paramount+, Snowflake, Instawork, Guest Supply |
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What You'll Learn
- The 2024 Hospitality Show saw a 26% increase in attendees, totalling 4,800 people
- The 2025 event will be held in Denver, Colorado, and promises an even richer experience
- The Hospitality Show is co-created by Questex and the American Hotel & Lodging Association (AHLA)
- The 2025 event will offer expanded programming and new features, including a Startup Zone
- The show has become a must-attend event for cutting-edge solutions and face-to-face networking

The 2024 Hospitality Show saw a 26% increase in attendees, totalling 4,800 people
The Hospitality Show, co-created by Questex and the American Hotel & Lodging Association (AHLA), has quickly become a leading industry event since its launch in 2023. The 2024 Hospitality Show saw a remarkable 26% increase in attendees compared to the previous year, totalling 4,800 participants. This included a diverse range of industry professionals, such as C-suite executives, owners, operators, management companies, hotel brands, and technology leaders.
The Hospitality Show has established itself as a pivotal platform for cutting-edge solutions, face-to-face networking, and gaining insights from influential leaders within the hospitality sector. The event has been recognised for its impressive growth and innovation, earning two Fastest 50 Awards from Trade Show Executive.
The 2024 event built on the success of its inaugural gathering in 2023, which brought together over 3,800 key stakeholders. The show's ability to attract top owners, operators, management companies, and key brands has solidified its reputation as a must-attend marketplace and a driving force for industry profitability.
The Hospitality Show offers unmatched networking opportunities, exclusive insights, and exhibits on pertinent issues in the industry. The GM Summit, for example, allows attendees to connect with fellow general managers and gain valuable insights from industry leaders. Additionally, the show features awards that recognise significant innovations in hospitality technology, further emphasising its commitment to fostering progress and innovation in the hospitality sector.
As the Hospitality Show continues to raise the bar, the 2025 event is expected to offer an even richer experience with expanded programming and new features. The show will bring together the biggest names, smartest solutions, and most influential minds in the industry, solidifying its role in shaping the future of hospitality.
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The 2025 event will be held in Denver, Colorado, and promises an even richer experience
The Hospitality Show, co-created by Questex and the American Hotel & Lodging Association (AHLA), has quickly become a must-attend event for the hospitality industry. The 2024 event saw a 26% increase in attendance, with 4,800 attendees and 460 exhibitors. Building on this success, the 2025 event will be held in Denver, Colorado, and promises an even richer experience.
The show will take place from October 26-28 at the Colorado Convention Center and is expected to bring together the biggest names, smartest solutions, and most influential minds in the industry. From global hotel brands to innovative suppliers, attendees can expect to connect with a diverse range of hospitality professionals.
This year's show will feature an expanded show floor, offering a more engaging product discovery experience. The Startup Zone will showcase exciting young companies, while the Interactive Zone will provide an immersive, art-gallery-inspired walk-through format. The F&B Zone will offer tasting opportunities, and the Recharge Zone will feature a puppy park, smoothie bikes, and sports activities.
The education programme has also been enhanced, with 100+ speakers across four content stages. Three of the four stages will be located on the show floor, keeping learning integrated with the event experience. The new Education Stage will feature peer-led discussions for hotel general managers, providing insights and strategies for success in today's fast-changing hospitality landscape.
The Hospitality Show 2025 promises to be an invaluable resource for the industry, bringing together decision-makers in hospitality technology and operations. With new features and additions to the conference programming, attendees can expect to source new solutions, grow their networks, and explore the latest trends and innovations in the hospitality sector.
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The Hospitality Show is co-created by Questex and the American Hotel & Lodging Association (AHLA)
The Hospitality Show has quickly become a leading industry event, with the 2024 edition welcoming 4,800 attendees, a 26% increase year-on-year. This included C-suite executives, owners, operators, management companies, hotel brands, and technology leaders. With 460 exhibitors, the show offers a unique platform for networking, deal-making, and exploring cutting-edge solutions.
The success of the show can be attributed to the collaboration between Questex and AHLA. Questex, a leading hospitality, travel, and wellness company, brings its expertise in event management and industry connections. AHLA, as the leading representative of the American hospitality industry, contributes its extensive network, knowledge, and influence.
The 2025 event promises to be even more impressive, with expanded programming, new features, and a focus on enhancing the attendee experience. With a reputation as the place where the industry's brightest minds and most innovative ideas converge, The Hospitality Show continues to shape the future of hospitality. The upcoming edition will offer richer content, more engaging product discovery experiences, and enhanced networking opportunities, further solidifying its position as a pivotal event in the hospitality industry.
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The 2025 event will offer expanded programming and new features, including a Startup Zone
The Hospitality Show, co-created by Questex and the American Hotel & Lodging Association (AHLA), has quickly become a must-attend industry event. The 2024 event saw a 26% increase in attendance, with 4,800 attendees and 460 exhibitors. Building on this success, the 2025 event will offer expanded programming and new features, including a Startup Zone, to make it an even richer experience for attendees.
The Startup Zone will be home to exciting companies under three years old, providing a platform for new and innovative businesses in the hospitality industry. This zone will be just one of several immersive activations on the expanded show floor, including an Interactive Zone, an F&B Zone, and a Recharge Zone. The Recharge Zone will offer a unique experience with a puppy park, smoothie bikes, and sports activities, providing a break from the traditional conference format.
In addition to the expanded show floor, the 2025 event will feature enhanced education with 100+ speakers across four content stages. One of the new stages will be the Education Stage, dedicated to peer-led discussions for hotel general managers. Three of the four stages will be located on the show floor, keeping learning integrated with the event experience. The Hospitality Show has become known for its unmatched networking opportunities, and the 2025 event will build on this with expanded networking offerings, including curated 1:1 meetings and a Mobile Meetup Lounge for more casual connections.
The 2025 event will continue to bring together top owners, operators, management companies, and key brands from the hospitality industry. Global hotel brands such as Marriott International, Hilton, Hyatt, and Wyndham have already confirmed their attendance. The Hospitality Show is where the future of the industry is shaped, and the 2025 event promises to deliver even more value with its expanded programming and new features, including the Startup Zone. With its focus on connecting people, fostering learning, and showcasing innovation, the 2025 Hospitality Show is expected to be the best one yet.
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The show has become a must-attend event for cutting-edge solutions and face-to-face networking
The Hospitality Show has become a must-visit event for industry professionals seeking cutting-edge solutions and valuable networking opportunities. The show, co-created by Questex and the American Hotel & Lodging Association (AHLA), has experienced rapid growth and recognition since its launch in 2023, solidifying its position as a pivotal event for the hospitality sector.
The 2024 edition of The Hospitality Show welcomed 4,800 attendees, marking a significant 26% increase from the previous year. This included a diverse range of stakeholders, such as C-suite executives, owners, operators, management companies, hotel brands, and technology leaders. With 460 exhibitors, the show provided a dynamic platform for businesses to showcase their offerings and connect with potential partners.
Attendees have consistently praised the show for its ability to bring together key industry players and facilitate meaningful connections. The 2025 event promises to build on this strength by expanding its networking offerings. The introduction of THS Connect, for example, facilitates curated 1:1 meetings between qualified buyers and vetted suppliers, streamlining the process of exploring solutions and fostering efficient decision-making.
Additionally, the show has become a hub for influential industry leaders to share their insights. Past speakers have included prominent figures such as Geoff Ballotti, President & CEO of Wyndham Hotels & Resorts, and Leanne Harwood, Senior Vice President at IHG Hotels & Resorts. With over 100 speakers across four content stages in 2025, the show is committed to delivering valuable insights and educational content directly relevant to the industry's latest developments.
The Hospitality Show's reputation as a must-attend event stems from its ability to provide a comprehensive experience. From immersive product discovery zones to exclusive networking lounges and insightful educational sessions, the show offers something for everyone in the hospitality sector. It serves as a platform for professionals to source innovative solutions, expand their networks, and gain valuable insights that can drive their businesses forward.
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Frequently asked questions
The first Hospitality Show, which took place in 2023, did not disclose the number of attendees. However, the show has since become the fastest-growing event in hospitality and earned two Fastest 50 Awards from Trade Show Executive for outstanding growth and innovation.
The 2024 Hospitality Show in San Antonio, Texas, welcomed 4,800 attendees, including C-suite executives, owners, operators, management companies, hotel brands, and technology leaders. This was a 26% increase from the previous year.
The 2025 Hospitality Show is expected to attract thousands of hospitality professionals, including owners, operators, rising stars, and innovators. The event has been expanded to accommodate more attendees and will feature new programming and additions to conference programming.










































