Jordan Ellis
Youngstown State University (YSU) offers a major in Hospitality Management, which is housed under the Bitonte College of Health and Human Services. Students can earn an associate degree (AAS- 2 year) and/or a bachelor's degree (BSAS - 4 year) with a major in Hospitality Management. The Hospitality Management program at YSU prepares students for a wide range of careers, including hotel management, event coordination, human resources, and customer management. The curriculum covers a range of topics, including hospitality industry record-keeping, financial data analysis, food preparation and presentation, and leadership principles.
| Characteristics | Values |
|---|---|
| Degree type | Associate degree (2 years) and/or Bachelor's degree (4 years) |
| Degree name | Associate/Bachelor of Science in Applied Science in Hospitality Management |
| Hospitality Management course codes | HMGT |
| Hospitality Management course names | Introduction to Hospitality Industry, Hospitality Managerial Accounting 1 |
| Hospitality Management program features | Interpretation of unique industry accounting and record-keeping requirements, focus on financial data for asset protection, cost control, budgeting, planning, and yield management |
| Hospitality careers | Hotel management, event coordination, human resources, travel, facility management, customer management |
| Hospitality Management program focus | Advanced management concepts in lodging, food and beverage, or event management |
| Hospitality Management skills | Marketing hospitality goods and services, analyzing legal, ethical, and socio-political considerations, leadership, group problem-solving, food preparation and presentation, use of current technologies, health, safety, sanitation, and environmental protection procedures |
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What You'll Learn
Hospitality Management at YSU
Hospitality Management is a major offered by the Bitonte College of Health and Human Services at YSU. Students can earn an associate degree (AAS- 2 years) and/or a bachelor's degree (BSAS - 4 years) with a major in Hospitality Management. The Associate of Applied Science degree articulates seamlessly with the baccalaureate degree. The Bachelor of Science in Applied Science program exposes students to advanced management concepts in lodging, food and beverage, or event management. The Hospitality Management program at YSU prepares students for a wide range of careers, including hotel management, event coordination, human resources, travel, and customer management. The program focuses on current trends in the hospitality industry, with courses such as Introduction to the Hospitality Industry, Hospitality Managerial Accounting, and Hospitality Managerial Accounting 1. Students also learn about the unique requirements of hospitality industry record-keeping and the use of financial data for asset protection, cost control, budgeting, planning, and yield management. The program equips students with quality food preparation and presentation skills, as well as knowledge of health, safety, sanitation, and environmental protection procedures. Additionally, students develop marketing skills for hospitality goods and services and learn to analyze legal, ethical, and socio-political considerations for management decision-making. Overall, the Hospitality Management program at YSU offers a comprehensive education and prepares students for successful careers in the hospitality industry.
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Career options
A degree in Hospitality Management from YSU opens up a wide range of career paths. The program prepares students for careers in the hospitality industry, with a focus on management roles. The curriculum covers a range of topics, including marketing, leadership, financial accounting, and legal and ethical considerations.
Graduates of the program can pursue careers in hotel management, with roles available in resorts, hotels, and even cruise ships. They can also venture into event coordination, planning and managing events, or they may choose to work in event management within the hospitality industry, focusing on lodging, food and beverage management.
Additionally, the degree equips students with skills sought after by businesses across various sectors. This includes human resources, where individuals can handle employee relations, recruitment, and training. Another option is customer management, where graduates can apply their knowledge of customer service and satisfaction to various industries.
The program also prepares students for roles in travel management, where they can organize and manage travel arrangements for individuals or groups. This may include booking flights, accommodations, and creating travel itineraries. Furthermore, with their understanding of current technologies and leadership principles, graduates can pursue facility management roles, overseeing the operations and maintenance of buildings or venues.
Overall, the Hospitality Management program at YSU offers a versatile education that enables graduates to explore numerous career paths, both within the hospitality industry and beyond. The skills gained during the program are highly transferable and applicable to a variety of professional settings.
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Food preparation and presentation
Food preparation refers to the process of getting food ready for consumption. This includes tasks such as cutting, chopping, slicing, and cooking. In the context of hospitality, food preparation may also involve considerations of safety and sanitation to ensure that food is handled and stored properly to prevent contamination and foodborne illnesses.
When preparing food for others, it is essential to take into account the nutritional needs and preferences of the individuals who will be consuming the meals. For example, in a childcare setting, food service personnel are responsible for providing healthy meals that meet the nutritional needs of growing children while also accommodating different cultural backgrounds and dietary restrictions. This may involve offering vegetarian options or accommodating specific requests from families following a vegetarian diet.
Food presentation, also known as plating, is the art of arranging food on a plate to enhance its aesthetic appeal and create a positive dining experience for guests. The visual presentation of food is often considered by chefs at various stages of food preparation, from the type of cut used to the style of mold in a poured dish. Food presentation can involve playing with texture, color, height, and contrast to create visually appealing and stimulating dishes.
Chefs and food service staff may use creative plating techniques such as the rule of thirds, sauce as paint, garnishes, and flavor bites to entice the eyes and taste buds of their patrons. Odd quantities of small foods, such as shrimp or bite-sized appetizers, are often served to create a sense of abundance. Adding height to the plate, such as stacking ingredients or leaning longer items against taller elements, can also make the dish more exciting for guests.
In conclusion, food preparation and presentation are essential aspects of hospitality management. They involve not only ensuring the safety and nutritional value of the food but also creating visually appealing and stimulating dishes that enhance the dining experience for guests. By mastering food preparation and presentation techniques, hospitality professionals can elevate the enjoyment of a meal and reflect modern societal trends and beliefs through their culinary creations.
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Marketing hospitality goods
Hospitality marketing strategies can vary depending on the company and sector. For example, a restaurant may market itself differently from a hotel. However, because most hospitality businesses offer services, the emphasis is usually on the customer experience.
Mobile-First Strategies
As travellers increasingly research and book on their mobile devices, adopting a mobile-first approach to marketing and website functionality is crucial. This includes optimizing your website for mobile users and leveraging mobile apps for marketing campaigns.
Influencer Marketing
Influencer marketing involves partnering with individuals who have a strong online presence and a niche following. This strategy can be particularly effective for luxury businesses or those offering unique experiences. By promoting your brand, influencers can help increase its reach and authenticity.
Virtual Walkthroughs and 360 Views
Despite the shift back to real-life hospitality, virtual walkthroughs and 360-degree views of rooms or venues are here to stay. These features provide potential customers with an immersive experience and can enhance their decision-making process.
Local Area Connection
Creating a connection to the local area can be advantageous for hospitality businesses. This can include recommending local hotspots on your website, incorporating local design elements, and partnering with local chefs or artists. By grounding your business in the local community, you can offer guests a unique and authentic experience.
Emotional and Experiential Marketing
Luxury hospitality, in particular, lends itself well to emotional and experiential marketing. Instead of focusing solely on price, showcase how your brand makes guests feel and the experiences it offers. Understand your guests' emotional motivators and leverage storytelling to build stronger connections.
Artificial Intelligence (AI)
AI can play a significant role in hospitality marketing by providing personalized recommendations to customers and streamlining various processes. AI-powered analytics can help you understand individual preferences and suggest tailored options, enhancing the customer experience.
Digital Marketing Strategies
A strong online presence is essential for hospitality businesses. This includes search engine optimization (SEO) to improve your website's visibility, pay-per-click (PPC) advertising, and social media engagement. Digital marketing allows you to reach a wider audience and influence their buying decisions.
Direct Bookings and Loyalty Programs
Encouraging direct bookings through your website or booking engine is crucial, as it allows you to own the marketing data and provide personalized experiences. Implementing loyalty programs can also foster customer loyalty and enhance long-term relationships.
Marketing Channels
In addition to your website and social media, explore other marketing channels such as email marketing, television ads, and metasearch platforms like Google Hotel Ads, Tripadvisor, and Kayak. These channels can help increase your brand's visibility and compete effectively with other businesses.
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Hospitality accounting
Hospitality is a broad field that encompasses various industries, including hotels, restaurants, clubs, and spas. Each segment of the hospitality industry has its own unique accounting practices and challenges. Hospitality accounting involves understanding and applying these accounting procedures to effectively manage the financial aspects of the business.
Hotels, for instance, require accurate financial information for their operations. Hotel accountants play a crucial role in recording and organizing financial transactions, generating financial reports, and adhering to accounting standards and industry guidelines. They employ various accounting methodologies, such as first in, first out (FIFO) or last in, first out (LIFO), to manage inventory and control costs. Hotel accounting also involves managing room inventory, evaluating ancillary services, and integrating operational management software for bookings, point-of-sale transactions, and payroll.
In the lodging industry, the Uniform System of Accounts for the Lodging Industry (USALI) provides reporting guidance and analysis for the unique operating environment. It is designed to be consistent with the Generally Accepted Accounting Principles (GAAP) in the U.S. and references the International Financial Reporting Standards (IFRS). Hospitality accounting courses and certifications, such as those offered by eCornell, provide valuable knowledge of USALI accounting practices, enabling professionals to interpret financial statements, benchmark against competitors, and make informed decisions.
Restaurants, clubs, and spas also have their own distinct accounting considerations. In restaurants, the focus is often on cost controls, including food, beverage, and payroll costs. Clubs may have unique billing practices, such as monthly billing and initiation fees, and spas might sell memberships, influencing their accounting practices. Understanding the specific accounting procedures and challenges within each segment of the hospitality industry is essential for effective financial management and decision-making.
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Frequently asked questions
The Hospitality Management program at YSU offers an Associate of Applied Science degree and a Bachelor of Science in Applied Science degree. The program prepares students for a wide range of careers in the hospitality industry, including hotel management, event coordination, human resources, and customer management.
Courses in the Hospitality Management program at YSU cover a range of topics, including introduction to the hospitality industry, managerial accounting, marketing of hospitality goods and services, food preparation and presentation, and current technologies in the hospitality industry.
With a Hospitality Management degree from YSU, you can pursue various careers in the hospitality industry. Some options include hotel management, event coordination, human resources, travel, facility management, and customer management.
The Hospitality Management program at YSU offers several benefits, including a caring faculty that is committed to student success and a curriculum that stays up-to-date with the latest trends in the hospitality industry. The program also provides a well-rounded education, exposing students to advanced management concepts and preparing them for a wide range of career options.
