Beaumont Health's New Name: A Fresh Identity

what is beaumont hospital

Beaumont Health, which operates eight hospitals and other facilities in metro Detroit, has changed its name to Corewell Health East. This follows the health system's merger with Spectrum Health in February 2022, with the new name announced in October 2022. The new name, Corewell Health, reflects the combined colours of Beaumont Health, Spectrum Health, and Priority Health, and represents the system's commitment to health and wellness.

Characteristics Values
New Name Corewell Health
Former Name Beaumont Health
New Logo Colors Blue and Green
Reason for Name Change Merger with Spectrum Health
Number of Hospitals 22
Number of Medical Groups 3

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Beaumont Health's new name is Corewell Health

Beaumont Health has a new name: Corewell Health. This name change comes after Beaumont Health joined forces with Spectrum Health in February 2022, forming the BHSH System. The new name was announced in October 2022, nine months after the launch of the integrated health system.

The Corewell Health name reflects the organisation's commitment to health and wellness. "At our core, we are here to help people be well so they can live their healthiest life possible," said Tina Freese Decker, President and CEO of Corewell Health. The name was chosen to inspire and motivate, with the idea that health should be simple, affordable, equitable, and exceptional. The new logo, featuring interlocking 'Cs' in bright blue and green, represents the combination of existing colours used by Beaumont Health, Spectrum Health, and Priority Health, paying homage to the history of the organisations.

Beaumont Health operates eight hospitals and numerous other facilities in metro Detroit, while Spectrum Health operates 14 hospitals and other institutions in west Michigan. The name change will be phased in over the next two years, with some hospitals retaining the Beaumont name. For example, the Royal Oak location is now Corewell Health William Beaumont University Hospital, and the Beaumont Children's Hospital in Royal Oak will also keep its name.

The new names of the 22 Corewell Health hospitals and three medical groups reflect the integration of Beaumont Health and Spectrum Health. The Corewell Health website provides a list of all the new hospital names, including the Corewell Health Beaumont Troy Hospital, Corewell Health Beaumont Grosse Pointe Hospital, and Corewell Health Farmington Hills Hospital, among others.

This name change is a significant step forward in the unification of Beaumont Health and Spectrum Health, now known together as Corewell Health, with a shared focus on health and wellness for all.

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The new name was chosen to reflect the hospital's commitment to health and wellness

In February 2022, Beaumont Health and Spectrum Health combined to form BHSH System. Nine months later, in November 2022, the newly integrated health system announced its new name: Corewell Health.

The name Corewell Health reflects the organisation's commitment to health and wellness. Tina Freese Decker, President and CEO of Corewell Health, affirmed this commitment in a statement: "At our core, we are here to help people be well so they can live their healthiest life possible." The name Corewell Health was chosen to inspire and motivate, with the prefix "core" signalling the organisation's fundamental purpose of promoting health and wellness.

The new logo for Corewell Health also reflects this commitment. The logo consists of interlocking 'Cs', representing the relationship between healthcare and health coverage. The colours of the logo, bright blues and greens, symbolise the combination of the existing colours used by Beaumont Health, Spectrum Health, and Priority Health. The new colour palette pays homage to the rich history of these organisations while also conveying a sense of progress and innovation.

While the name Corewell Health represents a unified brand, some Beaumont hospital locations will retain their original names. For example, the Royal Oak location is now called Corewell Health William Beaumont University Hospital, honouring the legacy of William Beaumont while also incorporating the new Corewell Health brand. Similarly, the Beaumont Children's Hospital in Royal Oak will continue to use its original name.

The name change to Corewell Health is more than just a rebranding effort; it symbolises the organisation's evolution and renewed focus on health and wellness. By uniting under the Corewell Health name, the former Beaumont Health hospitals are emphasising their commitment to helping people achieve their healthiest lives. This commitment is at the core of their mission, and the new name serves as a daily reminder of their purpose and the positive impact they strive to have on the communities they serve.

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The Corewell Health logo combines the colours of Beaumont Health, Spectrum Health, and Priority Health

Beaumont Health has changed its name to Corewell Health East. This follows the merger of Beaumont Health and Spectrum Health to form the BHSH System, now known as Corewell Health. The new name was influenced by thousands of ideas from team members, reflecting the organisation's commitment to health and wellness. Corewell Health operates 22 hospitals, more than 300 outpatient facilities, and a health plan, Priority Health, serving over 1.2 million members.

The new name and logo were introduced nine months after the launch of the integrated health system, with a phased rollout of signage and new identities for the hospitals and medical groups. Corewell Health aims to deliver care that is simple, affordable, equitable, and exceptional. The name change reflects the organisation's vision of striving towards a future where health is accessible and focused on wellness for all.

While Corewell Health unifies the Beaumont and Spectrum Health systems, some Beaumont hospital locations will retain their original names. For example, the Royal Oak location is now Corewell Health William Beaumont University Hospital, highlighting the hospital's commitment to academics and medical education. The Beaumont name will also remain at the Grosse Pointe and Troy hospitals, as well as the Beaumont Children's Hospital in Royal Oak.

The Priority Health plan name remains unchanged, and Priority Health continues to serve as a provider-sponsored health plan in west Michigan with over 1.2 million members. The colour combination in the Corewell Health logo acknowledges the integration of Priority Health into the Corewell Health system, reflecting the relationship between healthcare and health coverage.

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Some hospitals will retain the Beaumont name, including the Beaumont Children's Hospital in Royal Oak

In 2022, Beaumont Health joined forces with Spectrum Health, a west Michigan healthcare provider, to form BHSH System. The new health system, comprising 22 hospitals and three medical groups, has been named Corewell Health. The name Corewell Health reflects the organisation's commitment to health and wellness and was chosen from thousands of ideas submitted by team members.

While most of the hospitals have undergone a name change, some will retain the Beaumont name. This includes the Beaumont Children's Hospital in Royal Oak, now known as Corewell Health Beaumont Children's Hospital in Royal Oak. The Royal Oak location is now Corewell Health William Beaumont University Hospital, highlighting the hospital's commitment to academics and medical education. The name also cements the link between medical schools and the hospital campus, with Oakland University's medical school bearing the William Beaumont name.

In addition to the Beaumont Children's Hospital in Royal Oak, the Beaumont name will also remain at the Grosse Pointe and Troy hospitals. The new names of the hospitals reflect the integration of Beaumont Health and Spectrum Health, with signage and branding updated to reflect the new Corewell Health identity. The logo, featuring interlocking 'Cs' in bright blues and greens, represents the combination of the two organisations and their commitment to continuous innovation and progress in healthcare.

The name change and new branding unify the hospitals under the Corewell Health umbrella, reflecting their shared vision and commitment to health and wellness. The transition to the new names is expected to be phased over two years, ensuring a smooth transition for patients and staff. Corewell Health aims to provide exceptional healthcare with a dedicated team of over 60,000 professionals, including more than 11,500 physiotherapists, nurses, and other healthcare specialists.

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Corewell Health is a not-for-profit health system with over 60,000 staff

In February 2022, Beaumont Health and Spectrum Health joined forces to create BHSH System, a not-for-profit health system. In October 2022, BHSH System announced that it would be known as Corewell Health. Corewell Health is a not-for-profit health system with over 60,000 staff, providing health care and coverage. The new name reflects the organisation's commitment to health and wellness.

Corewell Health's logo and colour palette of bright blues and greens pay homage to the history of the organisations that merged to form BHSH System. The logo features interlocking 'Cs', representing the relationship between health care and health coverage and the idea of continuous innovation and progress.

The name Corewell Health was chosen to reflect the organisation's ambitious vision for the future of health: to make it simple, affordable, equitable, and exceptional. The name was influenced by thousands of ideas from team members, who emphasised health and wellness as the core of the organisation's mission.

Corewell Health operates 22 hospitals and three medical groups. Some hospitals will retain the Beaumont name, including the Beaumont Children's Hospital in Royal Oak, and the Grosse Pointe and Troy hospitals. The Royal Oak location is now known as Corewell Health William Beaumont University Hospital, highlighting the hospital's commitment to academics and medical education and cementing the link between medical schools and the hospital campus.

Frequently asked questions

Corewell Health.

Beaumont Health joined forces with Spectrum Health in February 2022, and the new combined health system is now called Corewell Health.

The name Corewell Health reflects the organisation's commitment to health and wellness.

The new logo consists of interlocking 'Cs' in bright blue and green. The colours are a combination of the existing colours used by Beaumont Health, Spectrum Health, and Priority Health.

The Royal Oak location is now called the Corewell Health William Beaumont University Hospital.

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